It had been several years since Signature Signs attended the ISA International Sign Expo. It's hard to pinpoint why -- the pandemic definitely had something to do with it, but the show had also become a routine. The decision to come back in 2024 with the pandemic fully behind us was an easy one. As a company we were embarking on a transformation of our own, so it felt natural to see how the industry had evolved coming off a difficult few years. As it turned out ISA 2024 became a mile marker for Signature Signs, putting our was a real journey for us as a company and made it clear that the sign industry has not only rebounded but is thriving with newfound energy, creativity, and innovation.
A Resilient Industry Reunited
The expo, surpassing pre-COVID attendance levels, was not just a gathering but a grand showcase of resilience and forward-thinking. For Signature Signs, it was exhilarating to witness first-hand the pulse of an industry that’s embracing change at every turn. From the sea of diverse vendors and attendees to the rich content sessions, every moment was a learning opportunity and a testament to the industry’s robust comeback.
Education and Innovation at the Forefront
The content sessions proved invaluable, offering insights into best practices across design, project management, and sign fabrication. One significant takeaway for us was the option for recorded sessions—a thoughtful addition by the organizers, allowing us to bring back the wealth of knowledge to our team at the shop. This emphasis on education and shared knowledge is what propels our industry forward, ready to tackle challenges with innovative solutions.
Innovations from the Expo Floor: The Future of Signage
One of the most thrilling aspects of the ISA International Sign Expo 2024 was exploring the expo floor, brimming with exciting technologies and solutions. Here’s what stood out to us:
The Revolution of LEDs in Signage
The use of LEDs in signage is not just growing; it’s revolutionizing the field. This year, we observed an incredible expansion in the capabilities of LED technology—from ultra-thin strokes and dynamic color configurations to 360-degree faux neon effects. These advancements are pushing the boundaries of what’s possible in sign design, allowing for more vibrant, eye-catching, and energy-efficient displays. At Signature Signs, we’ve embraced these innovations, incorporating more exposed faux-neon channel letter signs into our offerings, which have garnered spectacular feedback from our clients.
The Rise of 3D Printing
Another transformative technology that caught our attention was 3D printing, particularly for creating intricate signs and channel letters that are challenging to produce through traditional methods. Though still in its early stages, 3D printing is poised to revolutionize how we think about and fabricate signs. The precision and flexibility it offers make it a game-changer for producing smaller, more detailed components. At Signature Signs, we’re excited to begin experimenting with this technology, anticipating its potential to enhance our custom signage solutions.
Embracing Automation in Sign Making
Automation is becoming a cornerstone in the signage industry, making advanced machinery more accessible and affordable for sign shops of all sizes. The expo showcased a variety of equipment, from sophisticated channel letter benders to automated stitchers and sanders. This technology enables us to streamline the production process, automating the more routine tasks to free up time and resources for the creative and craftsmanship aspects that truly differentiate our work. As we integrate more automation into our operations at Signature Signs, we are finding that it not only enhances efficiency but also enriches the quality and uniqueness of our custom signs.
Digital Transformation in Progress
The shift towards digitalization was also palpable at the expo. The role of software in streamlining operations in sign shops like ours has transitioned from a convenience to a necessity. Witnessing the integration of digital tools designed to enhance efficiency and clarity in custom sign fabrication was both inspiring and affirming. As we at Signature Signs embrace these changes, we are enthusiastic about the possibilities of delivering even better experiences for our customers.
Community and Connection
A highlight of the expo was connecting with the leadership of the California Sign Association and receiving our membership plaque—a proud moment for our team. Additionally, the ISA Rocks party was a brilliantly executed event that allowed us to network with peers and industry professionals in a relaxed, festive environment. The connections made here are not just for business but for building a community that supports and grows together.
Looking Ahead to ISA 2025
As we look forward to ISA 2025 in Las Vegas, we are motivated more than ever to bring our entire team to experience this spectacular event. The ISA International Sign Expo is more than just a trade show; it’s a pivotal platform for learning, connecting, and evolving. At Signature Signs, we are excited to continue this journey, exploring new horizons and embracing the innovations that drive our industry forward.
