When it comes to office branding, creating an environment that inspires employees and aligns with brand identity is critical. Sig Signs recently partnered with Easton Rawlings, a powerhouse in the baseball equipment industry, to transform their office into a space that embodies their athletic spirit. This project combined high-impact wall graphics, custom signage, and a cohesive brand story to elevate the workspace, blending form with function.
Easton Rawlings approached Sig Signs with a clear objective: they wanted to integrate their strong baseball legacy into their office space in a way that would energize employees and create a lasting impression on visitors. The challenge was to convey their brand’s athletic essence without overwhelming the workspace’s professional environment. A balance between bold branding and a clean, functional office atmosphere was key.
We began by working closely with the Easton Rawlings design team to understand the core elements of their brand: leadership in baseball equipment, innovation, and a commitment to excellence. From there, we mapped out several focal points in the office, including wall spaces, entryways, and common areas where branding would have the greatest impact.
Our team installed large-scale wall murals showcasing dynamic images from baseball, including action shots of players and iconic moments in the sport. These murals were designed to inspire energy and a sense of pride among employees. The color scheme, typography, and use of team slogans were customized to match Easton Rawlings’ brand palette, ensuring visual consistency throughout the office.
In designing the graphics, it was essential to reflect the high-performance nature of Easton Rawlings products. Each visual element had to align with their core values—performance, reliability, and legacy—while avoiding the common pitfalls of clichéd sports imagery. Instead of focusing solely on generic baseball motifs, we incorporated authentic moments from the sport that have defined the brand’s place in the market.
Beyond aesthetics, the design also had to serve practical purposes. The layout ensured that key branding points were visible without distracting from the day-to-day operations of the office. We used durable materials and ensured that all installations met industry standards for safety and longevity.
The transformation was not just visual but also cultural. Employees reported feeling more connected to the brand’s mission, with the new office design fostering a stronger sense of team unity and motivation. The bold, yet balanced branding created an energetic environment, perfect for a company that thrives on the spirit of competition and excellence in sports.
Clients and visitors were equally impressed, with many commenting on how the space seamlessly blended professionalism with the high-octane world of sports. The consistent branding also helped cement Easton Rawlings' identity as a leader in the sports industry, even within the corporate space.
This project with Easton Rawlings exemplifies the power of thoughtful office branding. By incorporating dynamic wall graphics, custom signage, and well-placed visual elements, Sig Signs created a workspace that not only reflects Easton Rawlings’ brand identity but also energizes its employees and impresses visitors. Whether you’re in the sports industry or any other field, investing in professional office branding can elevate your company culture and make a lasting impact.
Looking to create a workspace that tells your brand’s story? Whether you’re in sports, retail, or any other industry, our custom signage and office branding solutions can help. Contact Sig Signs today to learn how we can transform your office into an environment that motivates and impresses! Let’s bring your brand to life.
