In the upscale setting of Westlake Plaza & Center in Westlake Village, CA, every storefront competes for attention — not with noise, but with refinement. For Gold Union, a brand specializing in the buying, selling, and showcasing of gold and jewelry, opening a new location here meant one thing: making an immediate, unmistakable impression.
They weren’t just looking for a sign. They needed a visual handshake — a branding element that would communicate trust, value, and elegance the moment a potential customer saw it. Signature Signs was called in to deliver a signage solution that felt both architecturally integrated and boldly expressive of Gold Union’s identity.
Positioned among a mix of luxury boutiques and lifestyle retailers, Gold Union faced the dual challenge of:
On top of that, the signage needed to be legible from a distance, welcoming at eye level, and consistent with the premium feel that customers expect in a high-end retail plaza.
We approached this project by blending material contrast, dimensional form, and lighting strategy.
The illuminated components were kept warm and restrained, casting a glow that highlights the brand without overpowering the space — a nod to elegance, not extravagance.
The project was guided by one principle: form follows brand. Every design decision supported Gold Union’s image as a trustworthy, refined, and premium destination. Key design considerations included:
Since installation, the Gold Union storefront has become a visual anchor within the Westlake Plaza. Casual foot traffic has translated into quality walk-ins, and customers often remark on the elegance and clarity of the brand presentation. The signage doesn’t scream — it signals.
Even neighboring tenants have noted how the signage enhances the corner’s appeal, subtly elevating the perception of the surrounding shops. It’s a perfect example of signage that doesn’t just “brand the building” — it sets the tone for the experience inside.
Because great signage is never just about visibility. It’s about values, first impressions, and the promise your business makes from the street. At Signature Signs, we specialize in translating brand identity into physical, architectural form — signage that speaks before your staff ever says a word.
Don’t let your storefront whisper when it could confidently speak your brand’s truth.
Let’s create signage that works harder — and smarter — for your business.
