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CyberTouch, a leader in touchscreen technology, had a problem many businesses don’t notice until it’s too late: their building couldn’t be found. With no clear address signage and no visible branding, deliveries were delayed, and first-time visitors often drove past. The company’s sleek, modern architecture was lost in the landscape—and its presence didn’t match its reputation.
Sig Signs was brought in to solve a deceptively simple problem: make the building seen. The solution required more than signage. It demanded a system that would complement the structure, express the brand, and guide people confidently to the door.
The Challenge
CyberTouch’s headquarters in Newbury Park featured clean architecture, desert-inspired landscaping, and a professional facility—yet nothing signaled who they were or where to enter. The site lacked both street-side address identification and on-building branding.
The challenge was to implement signage that was bold enough to be noticed from the road, yet minimal and refined to match the building’s modern style. The solution also needed to ensure clarity, brand alignment, and architectural integration.
The Solution
Sig Signs developed a coordinated exterior signage system that addressed function and form equally.
At the property entrance, we installed a freestanding monument sign featuring oversized, three-dimensional aluminum numerals displaying the street address—853. These were finished in a matte red powder coat that both aligned with CyberTouch’s brand and provided high contrast for maximum readability in bright outdoor conditions.
To reinforce brand identity, we fabricated and installed dimensional lettering on the building’s facade. Color-matched in black and red, these letters reflect CyberTouch’s brand palette and offer a unified visual flow from curb to entry.
The design choices were intentional: every element needed to reflect the company’s focus on precision, innovation, and clarity.
Design Considerations
The signage system was designed with equal attention to material performance, visual clarity, and architectural harmony.
• Bold address numerals were selected in aluminum for strength and clean geometry, scaled for visibility from a distance.
• A matte red powder-coated finish ensured brand accuracy while standing out against neutral landscaping.
• The minimalist concrete base grounds the monument sign and reflects the building’s modern simplicity.
• Dimensional letters on the facade were custom-fabricated to precise specifications, using durable finishes to withstand UV exposure.
• All signage was engineered for long-term outdoor performance with minimal maintenance.
Key Features of the New Signage
• Oversized 3D aluminum address numerals mounted on a concrete base
• Powder-coated matte red finish for visibility and brand recognition
• Custom dimensional letters in brand-consistent colors on the building facade
• Unified design language across all signage elements
• Architectural integration with clean, desert-modern aesthetics
The Impact
With the new signage system in place, the transformation was immediate. Visitors now find the building without hesitation. Deliveries are streamlined. From the street, the large red numerals function as a visual anchor, while the building lettering confirms arrival and elevates the experience.
More than a directional aid, the signage communicates CyberTouch’s identity as a modern, precision-driven tech brand. It turns a previously overlooked exterior into a confident expression of who they are.
Key Benefits
• Increased visibility and street-level recognition
• Improved wayfinding for visitors and logistics partners
• Brand consistency from entry to facade
• Durable materials selected for longevity and performance
• Stronger alignment between physical space and corporate identity
When a company’s physical space doesn’t reflect its brand, opportunities are lost—whether it’s a missed delivery or a lost impression on a client. For CyberTouch, this project was about transforming their building into a clear, confident brand statement. Sig Signs delivered a signage system that doesn’t just mark a location—it defines it.
If your building is easy to overlook, it may be saying more than you realize. Let Sig Signs help you create signage that communicates with clarity and confidence. Contact us today to get started.
